According to Kingsley Moghalu, a former deputy governor of the Central Bank of Nigeria, elections in Nigeria are not fought or won on social media.
An effective structural presence and mobilization techniques at the micro levels at polling units, according to Moghalu, who is also the former African Democratic Congress presidential candidate, are what win elections.
In his words:
“Nigerian elections are not fought and won on Twitter, although social media is certainly a factor, especially for young people. But overall, elections are won by effective structural presence and mobilisation at the micro levels at polling units, mainly in rural areas..
“Illiteracy and poverty are still huge factors in Nigerian politics. The numbers of people with susceptibility to these factors are still more than those who are not.
“The only variable that can break this really is if young people actually turn out in overwhelming numbers and and if they vote predominantly in any particular direction.
“@inecnigeria is also perhaps the most important factor of all. They swear they will do better this time. To paraphrase the strategic Cold War doctrine during the nuclear arms race in the 80s, Trust, but Verify.” He tweeted.
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